竞争的策略內在分析（ppt50）.pptVIP

企業價值鏈以外的的管制項目 以垂直整合伸展控制觸角 以考核供應商的績效的方式影響其他企業的價值活動 以全面品管觀念與供應商及顧客合作發展產品與工作流程 提供訓練獎勵激勵上下游企業改善價值活動 * 彈性分析 企業資源的彈性與可調整性 企業資源因應外在環境變化能迅速調整應付的能力 資源所需彈性程度與環境不確定性的正向關係 資源彈性與成本之間的正向關係 * Margin Margin Primary Activities Support Activities Outsourcing Outsourcing is the purchase of some or all of a value-creating activity from an external supplier Usually this is because the specialty supplier can provide these functions more efficiently Service Marketing Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological Development Procurement * Strategic Rationales for Outsourcing Improve Business Focus lets company focus on broader business issues by having outside experts handle various operational details Provide Access to World-Class Capabilities the specialized resources of outsourcing providers makes world-class capabilities available to firms in a wide range of applications * Strategic Rationales for Outsourcing Accelerate Business Re-Engineering Benefits achieves re-engineering benefits more quickly by having outsiders--who have already achieved world-class standards--take over process Share Risks reduces investment requirements and makes firm more flexible, dynamic and better able to adapt to changing opportunities * Strategic Rationales for Outsourcing Free Resources for Other Purposes permits firm to redirect efforts from non-core activities toward those that serve customers more effectively * Outsourcing Issues Greatest Value outsource only to firms possessing a core competence in terms of performing the primary or support activity being outsourced Evaluating Resources and Capabilities don’t outsource activities in which the firm itself can create and capture value Environmental Threats and Ongoing Tasks do not outsource primary and support activities that are used to neutralize environmental threats or complete necessary ongoing organizational tasks * Outsourcing Issues Nonstrategic Team of Resources do not outsour