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Alcampo vs Peapod 2002-1-12 CASE STUDY Li Haiyun Wen Renyi Zhao Yu Zhuang Wei CASE1 （Spain） Peapod Inc. Online grocery company in U.S. Corporation Development Revenues growth orders soar Orders: 93700 in 3rd quarters of 1997, 43700 only during the same period in 1996; Revenues: 41.6 million in first 9 months in 1997, up by 111% from 19.7 million for the same period in 1996; Revenues from online marketing services: 3 million to 6 million; Revenues from member and retail services: 1.8 million(1996) to 3.4 million (1997) No. of fulfillment centers: 37 more, cover 6.6 million household total