CIMA_2011年_总决赛_项目报告.pptVIP

* * * * * * * * * * * * * * Expansion of jewellery range Comparison of key statistics Expansion of jewellery range Comparison of key statistics Shop expansion Issue 4 Celebrity Marketing Celebrity marketing Whether to use the celebrity ？ Celebrity marketing Diversify marketing methods Shop advertising Celebrity Direct media Designer On-line Issue 5 Ethical Issues Ethic issues Current status REPUTATION CONFIDENCE MORALE What to do? Ethic issues Negotiation Audit Cooperation with labor union Supplier Management Negotiation Audit Cooperation with local labor union Supplier What to do? Ethic issues Recruitment Training Sound working condition Energy saving Environment friendly material recycle Laundry test Chemical test RD — healthy fabrics Negotiation Audit Cooperation with local labor union Supplier Environment Employee Product Part ⅣConclusion Conclusion Short term Minimize losses distributor strike IT failure Reject proposals jewellery expansion celebrity marketing Long term Improve outsourcing policies distribution IT system Expand Shop range Diversify marketing methods Enhance CSR Conclusion High End Fast Delivery Fair Price THANK YOU! By 5 Wings Justin Li 　Nancy Yuan 　Maggie Xu 　Elena Zhong Angela He * ? * * * * * * * * * * * * * * * * FASHION ? $ $ Fast Fashion Chic and stylish —with a reasonable price Issues Facing CeeCee --- by 5Wings Background Issue Prioritization Analysis Recommendation Conclusion AGENDA Part ⅠBackground Market overview—Fast Fashion Background Short product life cycle Mimic the newest design Fast Supply chain Efficient IT system Market overview—Fast Fashion Background Fast Fashion SPA Model 1990 1996 2002 2008 Market Value ($billion) CeeCee overview Background AIM Focusing on up to the minute fashion styles for women at affordable prices. Leading edge of current trend and style of its own Reliant on a good outsourced distributor Reliant on its sophisticated IT system