房地产课程论文—金鹏.docVIP

重庆科技学院 房地产营销课程论文 题 目 浅谈新形势下房地产营销策略及其理念创新 院 （系） 工商管理学院 专业班级 市场营销四班 学生姓名 金鹏 学号 2009442836 指导教师 黄建新 职称 讲师 论文成绩 _ 论文评语 _ _ _ 2011年 6 月 1 日摘 要 房地产,是一种稀缺的资源、重要的生产要素和基本的生活资料,是人们十分重视、珍惜的财产。自从我国土地转让市场化和住房市场化以来，我国的房地产行业取得了突飞猛进的发展。在市场经济中,房地产还是一种商品,成为良好的投资对象。经济的日益发展、社会的进步和人口的增长,人们对房地产的需求会日益增加。房地产业,是国民经济的一个重要产业,并已经成为国民经济的支柱产业。我国目前房地产市场竞争越来越激烈，市场营销已被视为房地产企业经营和运作的生命线。由于房地产产品的特性，传统营销理论在应用于房地产营销时存在不可避免的缺陷。这些问题不解决，将会阻碍房地产产业的迸一步发展。文章从新形势下的我国房地产现状、我国房地产营销面临新的形势和新形势下完善房地产营销的策略和理念创新四个方面进行了阐述，并指明今后的房地产营销发展方向。 关键词：房地产；营销策略；营销理念；创新 ABSTRACT Real estate, is a kind of scarce resource, an important factor of production and basic means of subsistence, people takes seriously very, treasured possession. Since our country land transfer market and the housing market, the real estate industry of our country has made make a spurt of progress in the development of. In a market economy, real estate is a commodity, be a good investment object. Economic development, social progress and population growth, the demand for real estate will be increased.The real estate industry of national economy, is an important industry, and has become a pillar industry of the national economy. Chinas current real estate market increasingly fierce competition, marketing has been regarded as the real estate business and operation lifeline.Because the characteristics of real estate products, the traditional marketing theory when applied to real estate marketing, there is inevitably flawed. These problems are not solved, will hinder the real estate industry into the development step. The article from the new situation of Chinas real estate situation, our country real estate marketing facing