数字媒体2011论文_网络广告发展趋势.docVIP

【摘要】 随着互联网的不断发展，网络世界日新月异、气象万千。广告作为一种有偿的信息传播形式，它与媒体的发展紧密相连。网络广告以它的独具之特点，刷新了广告传媒的概念，又以旺盛的财源给网站提供了新的发展契机，因而成为倍受人们关注的又一话题。本文将对网络广告的发展状况作一概述，解析中国网络广告发展现状，然后将中国和美国的网络广告的发展现状进行比较，找到两者间存在的差距, ? ? 【关键词】 网络广告，网络经济，点击率，弹出式广告，广告主，广告受众，富媒体 ? ? ? 【Abstract】 With the rapid development of the internet,network has changed by the day.As a form of information transmission,advertising has close relationship with the development of media.Internet advertiseing with special advantages has become a new leading media in advertising field.It provides new development chances with large sums of fund so that it has been