报刊阅读课件01.pptVIP

Chapter One Basic Concepts in English Journalism 1. 1 The mass media today ■ Communication the process of sharing ideas, information, and messages with others in a particular time and place. ■ Forms of communication verbal communication (writing and talking) nonverbal communication visual communication electronic communication (examples?) ■ Elements in the Communication Process A source. A process of encoding. A message. A channel. A process of decoding. A receiver. The potential for feedback. The chance of noise. The general communication process noise noise (interference) (interference) Source Encoding Message Decoding Receiver Feedback Channel Receiver Decoding Message Encoding Source Feedback Channel ■ Interpersonal Communication (in a narrow sense) The most common form of daily communication One person/group is interacting with another person/group Face to face At the same time and in the same place Without the aid of a mechanical device. ■ Machine-assisted Interpersonal Communication (Communication at a Distance) Also a very common form of daily communication The source and the receiver may be separated by both time and place Examples? ■ Development of long-distance communication Courier-type (信使类) services (examples?) Government-operated communication systems (examples?) The first truly electronic medium: telegraph (the world抯 first regular telegraph service: 1844) The first mechanical device which could transmit the human voice over wires: teleph