云南昆明周边旅游资源整合分析8.pdfVIP

昆明及周边旅游资源分析 ANALYSIS OF TOURISM RESOURCES IN KUNMING AND THE VICINITY 昆明– 云南旅游之窗 KUNMING – WINDOW OF YUNNAN TOURISM • 云南以多姿多彩的民族风情和绚丽灿烂的自然风景享誉全国及世界各地，是中国三大以旅游产业立省的地区之一。 Yunnan is well-known to the country and the world for its colorful ethnic glamour and diverse natural landscape assets. One of three Chinese provinces set tourism industry as its leading economic engine, bearing serious strategic importance. • 昆明对于云南的旅游业来讲不仅意味着交通枢纽、游客集散地，也是云南旅游的展示之窗，文化之魂。旅游接待人数 和综合收入多年平均占比为25%和28.7%。To Yunnan tourism industry, Kunming not only serves as transport hub, distribution centre of tourists, but also the window of Yunnan tourism, the soul of Yunnan culture and beauty, accounting for 25% and 28.7% of Yunnan tourist arrivals and revenue on average. • 一方面，昆明需要加大投入以跟上全省的迅猛发展速度；另一方面，在昆明落户的旅游项目往往对云南大部地区有着 巨大的辐射作用。On the one hand, Kunming needs increase investment to catch up with the rapid growth rate of Yunnan; on the other hand, projects based in Kunming often have huge radiation effect wide across the province, endorsed by its strategic location and good access. 旅游综合收入（亿元）Tourist Revenue (100 million RMB) 旅游接待人数（百万）Tourist Arrivals (million people) 2000 200 1500 昆明KUNMING 150