基于数据挖掘的烟草决策支持系统 ——聚类分析在烟草产品分析中的应用毕业论文.doc

本科毕业论文 (科研训练、毕业设计) 题 目：基于数据挖掘的烟草决策支持系统 ——聚类分析在烟草产品分析中的应用 姓 名： 学 院：软件学院 系： 专 业：软件工程 年 级： 学 号： 指导教师（校内）： 职称： 年月 摘要 作为解决目前企业信息系统中普遍面临的数据爆炸而导致信息缺乏状况的最有效的手段之一，数据挖掘受到了学术界和企业界的极大关注。 产品分析是企业供应链管理的关键环节，通过产品分析，企业可以制定科学合理的原材料采购计划、生产计划、人员配备计划、库存计划以及营销计划。因此，产品分析对于企业的经营决策具有重要的研究意义。要提高产品分析的准确性，就要对大量的数据进行分析并得出有用的信息和知识，而数据挖掘技术恰能很好的做到这一点。本文在波士顿矩阵的基础上用聚类分析的方法对产品进行分析。 本文首先对产品分析这个问题进行了深入分析，阐明了其在支持决策系统中的重要性。接下来以波士顿矩阵为基础，具体研究聚类分析的结构设计原理和实现机制。最后本文以福建省某地区的烟草销售数据作为案例分析，来实现系统的效果。 关键词 产品分析 聚类分析 波士顿矩阵 Abstract At a most valid means of solving the status of data explosion but information lack that current enterprise information systems are faced with, data mining is paying maximum attention to the academic and enterprise. Product analysis is the pivotal segment in supply chain management of enterprises, according to the result of product analysis, enterprises can just make rational materials procurement plan, production schedule, staffing plan, stock plan and marketing plan. So product analysis used for supporting sale decision and other decision which are important for the development of enterprises. In order to improve the accuracy of product analysis, database-supported knowledge acquisition and data mining technologies are usually used to capture objective information and knowledge from mass information. In this dissertation, one advanced theories of data mining—clustering is applied to confirm utilization ratio of product analysis. Firstly, scrap ratio of product analysis is analyzed deeply and its importance to DSS is described. The theory of BCG Matrix is explained, and then the application of the theory is developed. Finally, the information system is developed as practical research. The results show that the application research has important practical value to the enterprises. Key words product analysis clustering BCG Matrix 目 录 第一章 引 言 5 第二章 理论和开发技术基础 6 2.1决策支持系统 6 2.2数据挖掘 6 2.3波士顿矩阵 9 2.4烟草销售 12 2.5开发工具简介 13 2.5.1 Borland C++builder6.0 13 2.5.2 Ora