b2c购物网站顾客资产驱动因素实证分析word格式论文.docxVIP

AcknowledgementsOnthecompletionofmydissertation,Iwouldliketoexpressmydeepestgratitude to thosewho havehelpedme makethis work possible and better.Firstandforemost,Iwouldliketoshowmydeepestgratitudetomysupervisor, ProfessorZhang,arespectableandresponsibleteacher.Withoutherpatientinstructions andstrictdemands,Icouldnothavecompletedmythesiswell.Fromthetopicselection totheresearchthoughtsbroadeningandfurthertothethesismodifications,Professor Zhangprovidedmanyvaluableinputsforme.Shealwaystooktimefromherbusy scheduletogivemetimelyandelaboraterevisingcomments.Herrigorousscholarship, preciseness and high senseof responsibilitydeeplyinspired me.Iwould alsoliketo deeplyappreciateProfessor Gao for his cultivation. Despitemy thesiswasnotdirectlyinstructedbyhim,hehasnotquittedgivingusinstructionsand trainingontheenhancementofacademiccompetenceoverthepasttwoyearsofstudy. Moreimportantly,hiscareaboutusstudentsandearnestinculcationuponusbringus preciouslifewealth.Ioffermysinceregratitudeforhiscultivatingustobemore talented as well aswiser.Iamverygratefultomy classmateswhohavelivedandstudiedtogether.Iamvery proudtobeamemberofthisharmoniousandunitedfamily.Especially,Iwouldliketo thankYueChunxia,LiXiaomengandWuShan,fordiscussingwithmeaboutmythesis and kindly givingme valuable adviceon it.Besides,Iamgreatlyindebtedtomyoldfriendswhotriedtosearchforforeign samplesformeandeventhoseforeignstrangerswhokindlyandselflesslyfilledoutthe questionnaires.Withouttheirhelp,Icouldnotobtainadequateandreliabledataformy research.Mylastthanksgotomyfamilyfortheirconstantsupportandcareinmylife.Itis theirsupportandlovethatkeepmeprogressing.Hereandnow,Iwouldliketoexpress myheartiestappreciationtoallabove.Iwouldliketobesurefootedandbraveenough to facechallengesand keep improvingmyself in the futurework and life.II摘要随着B2C 电子商务的发展以及消费者消费观念的提升，顾客资产作为企业的一种关键资产，越来越受到学术界和企业界的关注。而目前理论界对B2C购物网站顾客资产驱动因素的研究尚且不足，本文将从顾客视角对B2C购物网站顾客资产驱动因素及其对顾客资产的影响进行研究，希望能够为B2C购物网站顾客资产研究做出理论贡献并指导企业实践。本文在分析以往相关研究的基础上，从消费者视角提出了B2C购物网站顾客资产驱动因