csg视角的中国卷烟工业企业发展改革分析word格式论文.docx

AbstractCigarettemanufacturingenterprisesarespecialstate-ownedmonopoly enterprises,anditissignificanttoresearchaboutthereformanddevelopmentof cigarettemanufacturingenterprisesbothinthetheoryandpractice.Therearemany existingresearchachievementsaboutthegrowthofthefirmcurrently.Andthis paperresearchedthedirectionandthemodeaboutthedevelopingandreformingof thefirmfromanoriginalperspectivethatistoattainthesustainedgrowthof enterprisecapabilities.Thecapabilityintheenterpriseisakindofabstractorganizationcapabilityandwecan’tenhancethecapabilitythroughincreasingin inputtingfactors.Wehavetofindouttheoperationalfactorstorealizethegrowthof thefirm.Basedonthecharacteristicsofenterprisegrowth,themodeandmotivepowerofgrowth,thispaperproposedso-calledCSGmodetoachievesustainablegrowth oftheenterprisethroughthepositiveinteraction among thecapability,strategy andgovernance.TheintrinsicinteractivemechanismofCSGmodemeansthatenterprisecapabilityisthecoreofthismodewhichisthefoundationandgoalfor settingstrategyanddesigningcorporategovernancesystem,andstrategyindicatethebestresourceandthebestpathofbehaviorforthegrowthoftheenterprise, meanwhilecorporategovernanceisthesupportofintegratingresourcesand normalizingtheenterpriseoperations,inotherwords,thereisnobestwayin achievingthedevelopmentofenterprisecapabilityallaloneandallthegrowthshould relyonthesethreerelatedaspects.Strategyandgovernanceistheoperablecontentof CSGmodewhichisleadingthesustainablegrowthoftheenterprisecapability. Through the analysisof the reformpathinChina’s cigarette manufacturing enterprises andthepositiveanalysisofthereforminChina’scigarettemanufacturingenterprises andthecomparativestudyamongtheinternationalcigaretteenterprisefamousintheworld, it’sprovedthatthe theoryonCSGmodeis reasonable.ThispaperdesignedtheCSGmodethatcanpromotethesustainedcapabilitygrowthofthecigarettemanufacturingenterprisesinChinathroughspecializationstrategy that contained levelofintegration,verticalintegration,brandingandinternationalizationandthegov