咨询服务讲座.ppt

* 年鉴，专题研究，行业报告 网上搜索 自己或委托第三方调研 Lo Hu 免税店的销量 用发电量来衡量GDP增长 制鞋产量 * * 对问题产生洞察力、假设 客户对网上销售耗材的反应 免税店对中免怨声载道 “新鲜啤酒更好喝” * 两部分是同等重要 在国内，大家尚不习惯电话访谈 Module: What is Consulting ?Ernst Young International Ltd., 1997 Proprietary Material. All Rights Reserved. *Consulting for the Advanced Practitioner, Version 4.0 capcvm.ppt Module: What is Consulting ?Ernst Young International Ltd., 1997 Proprietary Material. All Rights Reserved. *Consulting for the Advanced Practitioner, Version 4.0 capcvm.ppt * * * * * * * * * * * * * * * * 谁用过这个模型？ 主要用于行业分析，五种力量确定行业的平均利润率。并明确企业的优势与劣势，确定企业的市场定位 购买者的力量 – PC公司不敢做直销 进入障碍 – TV的价格战，跑马圈地，浮法玻璃厂 供应者 – 与改变供应商的成本有关 – 化工、 竞争对手 – 与竞争对手的数量、产品是否同质化有关 – 高档服装，原油 * * 70年代发展出来的，在应用时要作很多调整，比如增长率、市场份额 着眼点是跨部门的资金联系，实际上，从企业外部筹集资金已经是越来越容易，比如LBO。 没有解决跨部门如何增值的问题。80年代的IBM, GM, Digital, 西屋公司遭毁灭性打击。 * * 主要是用来分析企业内部运作，比如，核心竞争力，Dell, OEM, 外包，Wal-Mart 很多企业管理软件就是由此开发出来的 这个模型主要还是针对传统制造业，对服务业不是很合适 * * * * Module: What is Consulting ?Ernst Young International Ltd., 1997 Proprietary Material. All Rights Reserved. *Consulting for the Advanced Practitioner, Version 4.0 capcvm.ppt Module: What is Consulting ?Ernst Young International Ltd., 1997 Proprietary Material. All Rights Reserved. *Consulting for the Advanced Practitioner, Version 4.0 capcvm.ppt Module: What is Consulting ?Ernst Young International Ltd., 1997 Proprietary Material. All Rights Reserved. *Consulting for the Advanced Practitioner, Version 4.0 capcvm.ppt * Module: What is Consulting ?Ernst Young International Ltd., 1997 Proprietary Material. All Rights Reserved. *Consulting for the Advanced Practitioner, Version 4.0 capcvm.ppt The purpose of the activity is to ensure that value as defined in the Pursue Stage and marketed during the pursuit is measured and delivered to the client during the Perform Stage. Incremental value should be delivered throughout the project. Where possible, CVM should be used to establish a value scorecard. It should be used to introduce and manage the receipt of value throughout