国际市场营销（英文课件）.ppt

2009年2月 Associate professor Yang Lihua Phone: Email: yangyer0000@163.com Course Requirements Final Exam (50%) Case Write-ups (20%) 1 Major Case Write ups Working in Groups Class Participation (30%) Presentation Readings Class attendance Homework Text Structure Introduction to International Marketing The International Marketing Environment International Marketing Strategy (STP) International Marketing Entering Modes Competitive Strategy International Marketing Mix CHAPTER 1 Introduction to Internatio