基于财务视角的de集团战略发展的实证分析-empirical analysis of de groups strategic development based on financial perspective.docxVIP

AbstractTheresearchonfinancialstrategieswasemphasizedmoreandmoreseriously,becauseof themoreandmoreintensivecompetenceofthemarketeconomyandtheglobalizationofthe worldeconomy.Financialstrategyisaveryimportantpartofenterprise’sstrategy.Itservesforthe enterprise’s strategyon onehand，and is relativelyindependent onthe other hand.Themainpurposeoffinancialstrategyistocontrolthegeneralrisksfacedbytheenterprisein businessdevelopmentsothattheenterprisecanachievesustainablecompetitiveadvantage，which will result in maximization ofshareholder’svalue.Theenterprise’slifecycleofanenterprisemainlyconsistsoffourPhrases:starting，developing，maturityandtransferring.The enterprise shall adopt different financial strategyatdifferententerprise’slifecyclestage.Soadjustmentisneededwhenenterprisemovesalong thelifecycle.Theresearchonfinancialstrategiesinwesterncountriesfocusesonthefinancialstrategiesoftheenterprise’slifestyleduringtheperiodsofinauguration，development，maturityandrecessionoftheenterprise’salthoughthetendencyofturningtotheresearchof productionlifecycle.HoweverinChinawe havebeenstillresearchingthebasicaspectsofthefinancialstrategiessuchasthegeneralconceptions，objectives，characteristicsandcontentstructure.Basedontwothings:oneistheresearchstatusathomeandabroad,andtheothersisthe statusquooftheenterprisefinancialstrategy,inthisarticleweattempttocombinethe enterprise’slifecycleandfinancialstrategicmatrix,infurther,infurther,weputforward correspondtothemodelofenterprisefinancialstrategymanagementtheory.Thispaperuses strategic managementrelated theoryasaguide,inthe form ofcaseanalysis, with adoptingthe methodofcombiningqualitativeanalysisandquantitativeanalysis,strategicenvironmentand strategicchoiceofDEgroupisanalyzed,andtheimplementationoffinancialstrategystudy and discussion.DEgroupwithtraditionalfinancialmanagementsystem,butthereisnoperfectfinancial strategysystem.Withtheexpansionanddevelopmentofenterprises,DEgroupincreasingly exposedthefinancialmanagementandotherfunctionaldepartment