基于产业集群的区域品牌培植分析——以浏阳花炮产业为例-analysis of regional brand cultivation based on industrial clusters - taking liuyang fireworks industry as an example.docxVIP

第二节三种成功的产业集群区域品牌发展模式分析 ................................... 19一、张家界旅游区域品牌培植模式分析 .................................................. 19二、温州鞋业区域品牌培植模式分析 ...................................................... 20三、绍兴中国轻纺城区域品牌培植模式分析 ........................................... 21四、三种区域品牌发展模式总结 .............................................................. 22第四章基于产业集群的浏阳花炮区域品牌培植实证研究 ............................... 24 第一节浏阳概况............................................................................................. 24 第二节浏阳花炮产业集群发展历程 .............................................................. 26 一、起步阶段 ............................................................................................. 26二、发展阶段 ............................................................................................. 26三、黄金阶段 ............................................................................................. 27第三节浏阳花炮产业集群特点现状与问题 .................................................. 27一、浏阳花炮产业集群的特点 .................................................................. 27二、浏阳花炮产业集群发展现状 .............................................................. 28三、浏阳花炮产业集群发展存在的问题 .................................................. 31第四节研究方法及指标体系构建 .................................................................. 31一、研究方法及指标选取.......................................................................... 31二、评价指标体系的构建.......................................................................... 32第五节浏阳花炮产业集群竞争力评价 .......................................................... 32一、产业集群的规模评价.......................................................................... 32二、产业集群内成员间的相互关系评价 .................................................. 33三、支撑性机构评价 ................................................................................. 33四、创新程度评价 ..................................................................................... 33五、浏阳花炮产业集群与区域品牌培植的关系 ....................................... 35第五章培植浏阳花炮产业集群区