基于产业衰退期的tmx显示器公司市场发展战略分析-market development strategy analysis of tmx display company based on industrial recession.docxVIP

AbstractWiththedevelopmentofeconomicglobalizationandmarketinternationalization degreemoreandhigher,theestablishmentofmodernenterprisesystemandperfect, boththesmallandlargebusinessesisveryconcernedaboutthecompanysfuture developmentfromthebeginning,andactivelydevelopstrategyadaptedtoitsown. Marketdevelopmentstrategyisasystematicthinkingenterprisesinordertorealize thevalueoftheproductandobtainthebenefits ofthemarket,is thecurrentandfuture marketreactionandactioncriterion,butalsoanimportantpartofenterprise developmentstrategy.Inordertodealwiththefiercemarketcompetitiontorealize themaximizationofeconomicbenefit,enterpriseshouldmakeeffectivestrategic management,especiallythedifferentstagesoftheindustrialdevelopment,sothe marketdevelopmentstrategyis particularlyimportant.Thispaperstartsfrom theIndustryLifeCycleTheory,CorporateStrategic ManagementtheoryandMarketingManagementTheoryofbasictheories.Inawide rangeofresearchandalargecollectionofthedataonthebasisoftheinformation, usingthequalitativeanalysisandquantitativeanalysis,combiningtheoryandpractice methodtostudythecompanyofmarketdevelopmentstrategyoftheindustry recession.Firstly,basedontheanalysisandevaluationofthedomesticandabroad literaturereviewonrelativetheorydevelopment,werefinetherelationshipbetween theindustrialcyclecharacteristicsandcorporatestrategy.Secondly,weintroducethe presentsituationofthecompany,andalsointroduceinternalandexternalenvironment, andpointoutthecompanymanagementsystem,marketpositioning,marketing channels,supplychainmanagementandhumanresourcesmanagement.Thirdly,we pointoutthemarketdevelopmentstrategydesignobjectives,principlesandideas,and detaileddescriptionofthespecificcontentofthemarketdevelopmentstrategy formulation.Atlast,weintroducethepreventionmeasuresoftheriskfromthenewmarketdevelopmentstrategyimplementation.ThispaperstudiesTMXCompany’smarketdevelopmentstrategyintheindustrial recession.Wepointoutideasandmethodstodevelopandimplementthestrategyof marketdevelopment.Itisuseful topromotethecompa