基于大数据的电商企业核心竞争力分析-analysis of core competitiveness of e-commerce enterprises based on big data.docx

基于大数据的电商企业核心竞争力研究 摘要大数据时代，电子商务行业迎来了前所未有的发展良机，电商企业的发展速度已 经远远超过传统企业，电子商务已经渗透到人们生活的方方面面。电子商务形成的强 大影响力，推动着企业改革和创新。目前随着电商行业发展规模的不断扩大，企业同质化现象十分明显，很大程度上 影响了电商企业的成长与发展，如何提升核心竞争力已成为电商企业面临的重要问题。 研究电商企业核心竞争力不仅有利于电商企业可持续健康发展，还可以促进整个电商 行业的生态系统更加完善。本研究通过对B2B、B2C电商企业的市场份额的数据收集，利用Cn指标和HHI指 标对电商行业的市场集中度进行测评，分析电商行业市场高度集中的原因，预测未来 电商行业市场竞争结构的发展趋势。通过构建电商企业核心竞争力评价指标体系，从市场影响能力、企业经营安全能 力、盈利能力和可持续发展能力这几个方面明确电商企业核心竞争力的财务评价结构。 结合财务指标与大数据指标，运用因子分析法对电商企业核心竞争力进行实证分析。 创新性的将电商企业核心竞争力与恩格尔定律相结合，通过分析核心因素占电商企业 核心竞争力影响因素的比重，提出电商企业核心竞争力的“恩格尔系数”，进而成为 简要评价电商企业核心竞争力的标准。最后，从电商企业自身角度和宏观环境两方面对提升电商企业核心竞争力提出政 策建议。关键词：大数据，电商企业，核心竞争力，指标体系BASED ON BIG DATA OFE-COMMERCE ENTERPRISE CORE COMPETITIVENESS RESEARCHABSTRACTThe era of big data, e-commerce industry ushered in an unprecedented development opportunities, the pace of development of commercial enterprises has been far more than traditional business, e-commerce has penetrated into every aspect of peoples lives. The formation of the strong influence of e-commerce, driving the enterprise reform and innovation.With the current electricity supplier industry continues to expand the scale of development, corporate homogenization phenomenon is very obvious, largely affected the growth and development of business enterprise, how to enhance the core competitiveness of the electricity supplier has become an important issue facing enterprises. Research business enterprise core competitiveness is not only beneficial to the sustainable and healthy development of commercial enterprises, but also to promote eco-system for the entire electricity supplier industry more perfect.In this study, data were collected on B2B, B2C electricity supplier companys market share, the use of indicators and Cn HHI index of market concentration on the electricity supplier industry for evaluation, analysis electricity supplier industry is highly concentrated market reasons, to predict future market electricity supplier industry the development trend of the competition structure.By constructing e