The Big Feast of BMW策划书.docVIP

The Big Feast of BMW Planning Principle: Core location: this activity is a public relations activities, is certainly not just a general sense of rituality activities! Purpose: Let BMW 2013 5 Series Li formally put into market as the turning point, the spread of the events at the same time strengthening distinct BMW, brilliance, BMW and Warburg companys market image, and for subsequent events for bedding. Recessive purpose: through this activity, develop good media relations! Style positioning: personality, move feeling, delicate. Conform to the BMW grade and brand personality. Theme： Elegant l