营销传播和销售为商业管理方面的能力Marketing Communication and Sales for Business Management【国外大学研究报告】.pptVIP

Marketing/Communicationand Sales for Business Management Marketing and Communications in modern times Dr. Bodo Kluxen 顾宝德 营 销 管 理 概 论 Dr. Bodo Kluxen 顾宝德 博士 CV and current job (1) CV and current job (2) Table of Contents Schedule (1): I. First lecture and overview. (all lectures are individual lectures, which could also be combined or participate individually). And in all lectures we will have some examples as well! 1. Marketing 1.1 Targets 1.2 Objectives 2. Marketing Concepts 3. Marketing in special fields 3.1 Consumer goods marketing 3.2 Business-to-Business Marketing 3.3 Se