基于生态位适宜度理论的区域游艇产业发展定位研究 以江苏省为例-research on the development orientation of regional yacht industry based on niche fitness theory a case study of jiangsu province.docxVIP

AbstractYacht industry with its remarkable overall efficiency and great prospects for development, has attracted more governments’concern. And many cities want to put the yacht industry development become the local urban business card.However, as a new industry, which factors for the development of the yacht industry play a more important role and which place is more suitable for the yacht industry development? We need effective evaluation methods to judge it.In view of the niche-fitness theory, taking regional yacht industry positioning as objects for research,this paper has done research on the citys yacht industry in thefollowing areas：Basing on the classical niche and niche-fitness theories, regional yacht industry niche theories, regional yacht industry niche fitness theories are discussed;Combined with the analysis of niche-fitness formula, select a city yacht industry niche-fitness model formula. And use the entropy method to give weight to the indicators through analyzing.Combined with the status quo of Chinas yacht industry, the paper analys the two classification factors that affect the yacht industry about the yacht manufacturing industry and yacht consumer industry.And it establishes the yacht industry niche-fitness evaluation indicator system through the factors analysis; Based on niche-fitness model, construct the city yacht industry niche suitability model; At last, based on the actual situation of jiangsu province, the paper establishes niche-fitness evaluation index system of jiangsu province. The paper calculates the yacht industry niche-fitness value of 13 cities in jiangsu province, and yacht industry niche-fitness analysis results are evaluated.Above the analysis of the affecting factors on yacht industry, the paper gives yacht industry positioning and some suggestions for the development of jiangsu yacht industry at last.Keywords: yacht industry; niche; niche fitness; yacht industry positioning目录摘要...............................................