基于效用理论的企业有形资源与无形资源的匹配分析-matching analysis of tangible resources and intangible resources in enterprises based on utility theory.docxVIP

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基于效用理论的企业有形资源与无形资源的匹配分析-matching analysis of tangible resources and intangible resources in enterprises based on utility theory.docx

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基于效用理论的企业有形资源与无形资源的匹配分析-matching analysis of tangible resources and intangible resources in enterprises based on utility theory

AbstractThescopeofthestudyaimedatthematchingrelationshipofthetangible resourcesandintangibleresources.Throughtotheresourcebasedview,utilitytheory, matchingtheoryreview,thestudycombedtherelationshipbetweenthevarious theories.Onthebasisofutilitytheoryofeconomics,weconstructthemeasurement functionmodelofresourcesinvestmentutility,andthenbasedonthein-depth analysisoftheutilityfunctionmodel,wefinallyconstructthematchmodelof tangibleresourcesandintangibleresources.Basedonthetargetanalysisofresources matchingmechanism,thestudyusestheresearchparadigmwhichcombineswithof qualitativeandquantitativeanalysis,normativeresearchandempiricalresearch,and thetrainofthoughtthattheoreticalbasisforsupport-resourceutilitymodel design-resourceutilitymetrics-resourcematchingmechanismanalysis-resources matchingmodeldesign-empiricaltest-modelevaluationtodeveloptheresearch.First ofall,theresearchdividedresourcesintotangibleresourcesandintangibleresources accordingtothecharacteristicsandcontentsofresources,andestablishedthe correspondingevaluationindexsystem.Thenbasedonutilitytheoryofeconomics, weapplyexponentialfunctionoffuzzymathematicstoconstructtheenterprise resourceutilitymeasurementmodel.Atlast,withthecombinationofenterprise resourceutilitymeasurement,thefurtherconstructionofthematchingmodelof tangibleresourcesandintangibleresourceswasbuilt,andwegetanalysisofresource matchingconditionthroughtothecomparationofutilityvaluesobtainedafterthe measurement ofenterprise resources investment.Invalidatingourmodeldesign’sfeasibilityandeffectiveness,weconducteda focusautomotiveindustrywiththreelistedcompanieswhichdatastobeusedverified themodel.Correspondingindexdatasmainlycollectfromthenationalbureauof statistics,corporateannualreportsoflistedcompanies,sharpdatabase,thePacific automotivenetwork,andtheprofessionalresearchunitwhichprovidetheinitialdata. Thestudypresentedthattheutilityvalue,matchvalueobtainedtheanalysisofthe modeldataconsistentwithactualresourceinvestmentstatus,butthereisabig difference