慈星三拳、四企业培训招让品牌飞起来(Ci Star three punches, four enterprise training strokes so that brands fly).docVIP
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慈星三拳、四企业培训招让品牌飞起来(Ci Star three punches, four enterprise training strokes so that brands fly).doc
慈星三拳、四企业培训招让品牌飞起来(Ci Star three punches, four enterprise training strokes so that brands fly)
8 years, Cixing shares completed the annual output from 0 to 2 billion 500 million across the market share of more than 50%, completed from the research and development of computer flat knitting machine, the first brand of domestic knitting machine, knitting machinery manufacturer to a world-class myth; from the development of small enterprises are not familiar with a local Cixi the city of Cixi to become the leading enterprise in Ningbo industrial brand 50 strong enterprises, Chinese textile machinery industry leading enterprises, famous brand; in the era of fast fish eats the slow fish, Cixing brand at an alarming rate, complete the brand growth, breakthrough, upgrading, brand development into the fast lane, how to shape the success of exclusive secrets the brand?
Looking at brand recognition and value from the lawsuit of Wuliangye
Nowadays, brands are everywhere, and our basic necessities of life are inseparable. The brand is a product of sublimation from mental feeling, this feeling is of high customer trust, as there is no sign of water can not drink, no brand of clothes to buy medicine to eat no brand; brand loyalty is far more than what is more, only has a special liking for a brand.
Recently, Wuliangye sued seven grain near the famous lead the public and media discussion. Wuliangye is a familiar brand of liquor, and seven grain name, no reputation, consumers should immediately be able to distinguish between. I do not know the specific reasons, but only for near the famous brand, this lawsuit is unnecessary. If seven grain quality is not good, even near the famous, even called Wuliangye, nor the formation of the market, might be seized as fake and shoddy products; if seven grain quality and really as good as Wuliangye, will not cause too much impact on Wuliangye, the first is the Wuliangye brand image of the people, the Pong brand is difficult to get rid of copycat i
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