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- 2018-10-31 发布于湖北
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ABSTRACT
WithChinasentryintoWTOandeconomicglobalization,thecivilaviation
industryinourcountryhasbeenfacingacompetitionthathadneveroccurredbefore.
Howtobeawinnerinthisfiercebattleisaverycriticalsubjectthatallairlinesmust
workon.Establishedin1992,ChinaSouthernAirlines(CSA)hasalreadyobtainedvery
remarkableachievements.ItranksfirstamongallChineseairlinesintermsofvolume
ofpassengertrafficformanyyears.In2001,itwasawardedastheLeaderof
emergingmarketbyTheWorldEconomicForumandastheBestAirlineinChina
byA.Thethesismainlytalksabouttheresearchonthemarket
strategyo
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