香奈儿5号的营销策略.pptVIP

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  • 2018-05-20 发布于河北
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香奈儿5号的营销策略

Positioning at 3 steps(cont.) Which differences to promote Important and distinctive-boosts self esteem with it’s luxury,timeless and uniqueness features. Innovative ad campaigns delivers the image clearly more than competitors Superior-the nearest perfume Shalimar can’t create the same experience; Preemptive-the secret formula and successful initial marketing strategies; Affordable-designed for affluent customers; Profitable-bestseller for decades Selecting an overall marketing strategy-More for More Thank you * Chanel No.5 Introduction to Chanel No.5 Created by Ernest Beaux the product

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