关于深圳市人口结构与购买行为的调研报告ppt 页.ppt

（2）深圳市居民在不同业态的消费支出情况 ① 生鲜食品消费支出 集贸市场是深圳市居民购买生鲜食品的主要场所。大卖场仅次于集贸市场成为居民购买生鲜最多的场所。超市和商场位列第三、四。 从居民单次消费金额看，绝大多数人在集贸市场和超市购买生鲜食品消费金额在20元以下，在大卖场和商场购买生鲜食品的人消费金额集中在60元以下。需要注意的是，60元以上的大额消费者在大卖场最多。 (2)the amount ①the fresh food expenditure most of people bought fresh food in market fairs. hypermarkets also became important places where people bought fresh food. these people in other location visited gradually reduced. most of people spent below 20 yuan each time for fresh food in market fairs and supermarkets; large persons spent below 60 yuan each time for fresh food in hypermarkets and malls . we should notice one point: the number of customers who spent over 60 yuan each time for fresh food in hypermarkets was the most. ②包装食品消费支出 大卖场是深圳市居民购买包装食品的主要场所。小店铺也是居民购买包装食品的的重要场所，九成的人都有过在小店铺购买包装食品的经历。超市和商场位列第三、四。 从居民单次消费金额看，绝大多数在大卖场和商场购买包装食品的人花费金额在60元以内。在小店铺和超市购买包装食品的花费金额在10元内的人居多，占80％。 ②packaged food expenditure majority of persons bought packaged food in hypermarkets. small shops were also important places for some people. almost 90% of people had ever bought packaged food in small shops. the number of other locations was few. most of persons spent below 60 yuan each time for packaged food in hypermarkets and malls; 80% of people spent below 10 yuan each time for packaged food in small shops and supermarkets. none 0－20 20－40 40－60 60－80 over 80 none 0－5 5－10 over 10 （yuan/time） （yuan/time） ③日用百货消费支出 集贸市场是深圳市居民购买日用百货的 主要场所。其次是商场，大卖场仅位列第 三位。超市和小店铺排在最后。 从居民单次消费金额看，居民在集贸 市场、超市和小店铺购买日用百货金额集 中在5元。在商购和大卖场买日用百货的居 民花费以60元以下居多。需要注意的是， 在商场购买日用百货花费金额在80元以上 的大额消费者最多。 ③ daily commodity expenditure most of people bought daily commodities in market fairs. people in other locations gradually reduced. all residents spent 5 yuan below each time for daily commodities in market fairs, small shops and supermarkets; most of persons spent below 60 yuan each time for daily commodities in hypermarkets and malls. notice: the number of people who spent over 80 yuan each