毕业论文-浅谈平面设计的正负形构成语言3581.docVIP

学 士 毕 业 论 文 浅谈平面设计的正负形构成语言 姓 名： 学 号： 指导教师： 院系（部所）： 专 业： 完成日期： 摘 要 【关键词】Abstract The positive and negative graphic and graphically creative is a kind of expression method，the relationship of graphically creative and graphic design is the service that with active and passive. Positive and negative form has let the icing on the cake in the use of graphic design work in layout design, poster design and logo design flexibility. However, there are many designers or appreciation didnt realize positive and negative shape characteristics, characteristics in the graphic design works played by special effects. This article unifies the domestic and foreign graphic design work for the successful case, analysis of positive and negative form of the graphic design of the structure of languages. Based on the positive and negative form research, analysis of positive and negative form as a graphic design to form language, how to influence success in graphic design works, how to make the works more communication, more artistic appeal. 【Key Words】The positive and negative graphic; Graphic design; Expression； Exception Artistic effect1.1 正负形的起源与发展 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.2正负形的特性．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2 第2章 正负形在平面设计中的特殊效果．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 2.1正负形在版面设计中的应用．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 2.2正负形在标志设计中的应用．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 2.3正负形在招贴设计中的应用．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．4 第3章 国内外案例分析．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．5 第4章 正负形在平面设计中的发展方向．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．7 结语．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．8 参考文献．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9 致谢．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．10 正负形的概述 1.1 正负形的起源与发展 随着现代平面设计的出现图形设计也就应运而生，图形是平面设计不可缺少且具有主导作用的的语言之一，这与其渊源历史有着密不可分的关系。在十九世纪初，正负形这一由图底关系转换而来的图形，就以鲁宾的名字命名，又称为鲁宾反转图形，鲁宾的代表作《鲁宾之杯》（