Strategic Management Concepts - 8th edition资料.ppt

* Sustaining an Effective Organizational Culture Organizational Culture: a complex set of Ideologies, Symbols, and Core Values shared throughout the firm and influencing the way it conducts business. Shaping the firm’s Culture is a Central Task of Effective Strategic Leadership. * Sustaining an Effective Organizational Culture Appropriate Organizational Culture Encourages the development of an Entrepreneurial Mind-Set among employees and an Ability to Change the Culture as necessary * Relationships with External Stakeholders Mintzberg’s Managerial Roles: Interpersonal Informational Decisional * * Determining Strategic Direction Strategic Direction: the Image and Character the firm seeks for the long-term. Two Parts of Long-Term Vision: Core Ideology (motivating via our heritage). Envisioned Future Important to Not lose sight of our Strengths as an organization when making changes required by a new strategic direction. * Exploiting Maintaining Core Competencies Core Competencies are Resources and Capabilities that serve as a source of Competitive Advantage for over our rivals. Strategic Leaders must ensure that the firm’s Competencies are emphasized in Strategy Implementation efforts. * Exploiting Maintaining Core Competencies In many large firms, especially Related-Diversified ones, Core Competencies are Exploited effectively when they are Developed and Applied across Different Organizational Units Core Competencies cannot be developed or exploited effectively without Developing the Capabilities of Human Capital * Entrepreneurial Orientation Five Dimensions: Autonomy Innovativeness Risk Taking Pro-activeness Competitive Aggressiveness * Emphasizing Ethical Practices Ethical Practices Increase the Effectiveness of Strategy Implementation Processes. Ethical Companies Encourage