电子商务英语创新型教程Chapter 2E-marketing知识讲稿.pptxVIP

Learning TargetAfter learning this chapter, you will be able to:? Master some key terms related to e-marketing.? Master typical expressions of discussing E-marketing in a brainstorm way.? Be able to identify various ways to do E-marketing.? Clarify how companies use E-marketing strategies to profitably deliver greater value to customers.Think: Can you work out an example for the definition of E-marketing?You see a gorgeous girl at a party...? Using the Web, as well as traditional channels, you develop a positive, long-termrelationship with her; thereby creating competitive advantage than other competitors. Thisis E-marketing! (also known as internet /online/ network/cyber marketing)New words and Expressionssearchable [?s?:t??bl]a. [计] 可检索的；可供搜索的code [k??d]n. 代码；密码；编码feedback [?fi:db?k]n. 反馈（意见）；反应demo [?dem??]n. 是demonstration的缩写，产品演示programmable [?pr??gr?m?bl] a. [网络]可编程；可程序化；可程控的interact [??nt?r??kt]v. 互动；交流New words and Expressionsweb page[网络]网页fresh engaging content持续更新的内容Group Discussion: How many E-marketing strategies can you list?Note: After the discussion, you may find some clues in the 1st dialogue in Part 3.Dialogue 1 Common Types of E-marketingKey expressions:1. I call this meeting to order. 我们宣布会议正式开始。在非正式性会议里 , 类似的表达有 :Okay, everybody. Please take a seat. Let’s get started.If we are all here, lets start (the meeting).2. Have you thought up any good ideas? 你们想出什么好点子了吗 ?类似的询问意见的表达有：? (name of participant) can we get your input?? How do you feel about...?Dialogue 1 Common Types of E-marketingKey expressions:作为回复， 表达意见的句型有：? In my opinion...? The way I see things...? If you ask me, I tend to think that...3. come up with（针对问题等） 想出； 提供4. rule out 划掉； 剔除； 排除……的可能性；Dialogue 1 Common Types of E-marketingKey expressions:5. 术语：Network Direct Marketing 网络直复性营销Affiliate (Pay For Performance) Marketing 联盟营销（按效果付费）Search Engine Marketing 搜索引擎营销Instant Message Marketing 即时通讯营销（IM 营销）Blog Marketing 博客营销BBS Marketing 论坛营销E-mail Marketing 电子邮件营销Dialogue 1 Common Types of