集群品牌建设与产业集群竞争力提升的耦合战略研究——以辽宁省为例-study on the coupling strategy of cluster brand building and industrial cluster competitiveness improvement - taking liaoning province as an example.docx

competitiveness of cluster， coupling model目录中文摘要........................................................................................................... 1Abstract2第一章绪论 ................................................................................................... 1一、选题背景及研究意义 ........................................................................ 1（一）选题背景................................................................................ 1（二）研究意义................................................................................ 1二、国内外研究现状................................................................................ 2（一）产业集群研究现状 ................................................................ 2（二）集群品牌研究现状 ................................................................ 3（三）产业集群与集群品牌相互关系研究述评.............................. 3三、文章研究内容及创新点 .................................................................... 4（一）文章研究内容 ........................................................................ 4（二）论文创新点............................................................................ 5四、研究方法 ........................................................................................... 5第二章产业集群和集群品牌的相关理论分析 ........................................... 7一、产业集群的相关理论 ........................................................................ 7（一）产业集群的概念及经济特征 ................................................. 7（二）产业集群的形成机制 ............................................................ 8（三）产业集群的发展阶段 .................................................................... 9（四）提升产业集群竞争力的途径....................................................... 10二、集群品牌的相关理论 .......................................................................11（一）集群品牌的概念和特征........................................................11（二）集群品牌的形成机制和发展阶段 ....................................... 12（三）集群品牌建设的关键环节分析 ........................................... 12（四）集群品牌的三大优势 .......................................................... 13三、集群品牌与产业