集群企业视角下产业集群品牌国际化影响因素研究——以泉州水头石材产业集群品牌为例-research on influencing factors of brand internationalization of industrial clusters from the perspective of cluster enterprises - taking quanzhou shuitou stone industrial cluster br.docx

摘要2008 年以来，我国的对外经济增速放缓。尽管 2014 年全球经济处于逐渐复 苏的态势，但随着国内要素成本上升和国际市场竞争日益加剧，传统的对外经 济发展方式面临着新的困境。同时，随着产业集群的形成和发展，众多集群品 牌优势正在或已经在国内外市场显现。产业集群品牌国际化正在成为我国调整 产业结构和提升国际竞争的重要方式之一。正因为如此，近年来产业集群品牌 国际化备受实业界和理论界的关注。本文主要研究集群企业视角下，产业集群品牌国际化过程中的影响因素。 同时探究产业集群影响因素与产业集群转型升级和产业集群品牌国际化之间的 互动机理。本文首先基于现有的理论和文献，提出对产业集群国际化理论影响 的集群企业因素、产业集群因素和宏观因素，并且指出这三个因素与产业集群 转型升级和产业集群国际化之间的互动关系。基于此，本文提出了研究模型和 研究假设。其次，本文通过借鉴国内外学者的研究量表，形成预调研问卷，并 选取泉州具有代表性的水头石材产业集群作为本文的研究对象，通过实地调研 修缮问卷，并收集本文所需研究数据。再次，本文通过实证研究发现：（1）产 业集群因素、宏观因素、产业集群特性因素、产业集群竞合环境和国内制度环 境对产业集群品牌国际化能够产生显著的影响，而由于受到水头石材产业集群 品牌具体情况的限制，集群企业因素在水头石材产业集群品牌国际化过程中作 用显现的并不明显；（2）集群企业因素、产业集群因素和宏观因素都能够对产 业集群转型升级产生显著的正影响，且其细化因素的集群企业知识和管理因素、 产业集群特性因素和产业集群竞合环境因素也能够对产业集群转型升级产生显 著的正向影响，同时产业集群转型升级因素能够对产业集群品牌国际化有显著 的正向影响；（3）产业集群转型升级在产业集群因素、宏观因素、产业集群特 性因素、产业集群竞合环境与产业集群品牌国际化之间起部分中介作用。最后， 本文基于上述实证分析结果及实地调研和访谈的结论提出相关对策建议。 关键词：品牌国际化；产业集群；产业集群品牌国际化；水头AbstractSince 2008, Chinas foreign economy has slowed down. Although the global economy is in a gradual recovery trend in 2014, with the rise of domestic factors cost and increasing competition in international market, the development of traditional foreign economy faces new difficulties. Meanwhile, with the formation and development of industrial clusters, the advantages of cluster brands are emerging or have emerged in the domestic and foreign markets. The internationalization of brands in industrial clusters is becoming one of the important ways of adjusting industry structure and enhancing the international competitiveness. Because of this, in recent years, the internationalization of industrial clusters brand draws much attention from businessmen and theorists.This paper based on enterprises perspective to research the influential factors in internationalization process of industry cluster brands. At the same time , exploring the interaction mechanism among influencing factors of industry clusters , industry cluster upgrading and internationalization of brands in industrial clusters. Firstly, based on existing theory and