家具企业大规模定制实施策略研究——以s家具公司为例-research on the implementation strategy of mass customization in furniture enterprises - taking s furniture company as an example.docx

中文摘要随着经济和科技的飞速发展，中国家具行业的规模在不断扩大，家具市场的需求发生了根本性的变化，消费者要求家具产品能够多样化、个性化，并快速交付。家具企业传统的大批量生产模式已经无法应对这个变化，大规模定制生产模式开始在家具行业中应用起来。目前，国内部分板式家具企业已经成功实施了大规模定制，但欧美风格家具企业实施大规模定制的案例还很少。本论文主体分为五部分：第一部分是大规模定制理论综述，对板式家具和欧美风格家具进行了简单的对比，说明了在欧美风格家具企业中实施大规模定制的难度；第二部分介绍了大规模定制的概念和特点，并与大规模生产进行了对比；第三部分对家具企业实施大规模定制的基本策略进行分析和总结；第四部分以S家具公司为研究对象，对实施大规模定制战略进行了详细的分析；第五部分介绍了S家具公司实施大规模定制的策略，包含：标准化工作的方法和思路，模块化设计和产品族设计的策略，实施延迟化策略的思路，提高生产柔性的方法，提升企业供应链敏捷性的方法，构建信息化平台的方法，项目化研发管理的策略等。本文采用文献综述法、对比分析法和案例分析法来研究大规模定制生产模式，探讨了欧美风格家具企业实施大规模定制的策略，对欧美风格家具企业实现大规模定制转型，具有实际参考意义。关键词：家具企业；大规模定制；实施策略；欧美风格家具2ABSTRACTWiththerapiddevelopmentofeconomyandscienceandtechnology,thescaleofthefurnitureindustryinChinaisexpanding,fundamentalchangeshavetakenplaceinthedemandofthemarket,consumerswantdiversification,personalized,fast-deliveryfurnitureproducts.TraditionalMassProductionmodehasbeenunabletocopewiththischange,theMassCustomizationmodeappliedinthefurnitureindustry.Atpresent,partofthedomesticboardtypefurnitureenterprisehassuccessfullyimplementedMassCustomization,buttherearefewEuropeanandAmericanstylefurnitureenterprisetoimplementMassCustomization.Thisthesisisdividedintofiveparts:inthefirstpart,itisthetheoreticaldescriptionofconceptofMassCustomization,thethesiscomparestheboardtypefurnitureandtheEuropeanandAmericanstylefurniture,illustratesthedifficultyofinEuropeanandAmericanstylefurnitureenterprisesimplementMassCustomization;inthesecondpart,itintroducestheconceptandcharacteristicsofMassCustomization,contrastsbetweenMassProductionandMassCustomization;inthethirdpart,itanalyzedandsummarizedthestrategyofthefurnitureenterprisetoimplementMassCustomization;inthefourthpart,itisthestrategyanalysisofSfurniturecompanyimplementMassCustomization;inthefifthpart,itintroducesthemethodsofSfurniturecompanytoimplementMassCustomization,include:themethodofstandardization,themethodofmodulardesignandproductfamilydesign,theapplicationofpostponementstrategy,themethodofimprovetheflexibleofproduction,themethodofimproveenterprisesupplychainagility,themetho