Lecture 12 cohesion andcoherence 英语词汇学 教材课程.pptVIP

Coherence Relations and Discourse Structure Example (from Asher Lascarides 2003): (1) Max experienced a lovely evening last night. (2) He had a fantastic meal. (3) He ate salmon. (4) He devoured lots of cheese. (5) He won a dancing competition. Discourse Structure Discourse structure and cohesion referential chain Discourse structure and cohesion hyponymy Discourse structure and cohesion aligned meronymy Discourse structure and cohesion aligned collocation Discourse structure and cohesion referential chain hyponymy meronymy collocation To sum up, in a text, cohesion provides a basis for coherence while coherence gives limit to cohesion because coherence can be achieved by contexts, pragmatic knowledge. It is believed that cohesion and coherence can come to a unity in terms of semantic unity. Advertising Slogan On and on with Ariston (Italy) Nothing is more effective than Anadin I can’t believe I ate the whole thing!--Alka-Seltzer Advertising Slogan Don’t leave home without it--American Express Advertising Slogan The Power to Be Your Best.--Apple Computers Advertising Slogan (US) Because life’s complicated enough--Abbey National Advertising Slogan (Spain) Skim milk does not come from skinny cows--Alba Dry Milk Advertising Slogan Fluent in finance--Barclays Bank Advertising Slogan (UK) The Greatest Show on Earth.--Barnum and Bailey Circus Advertising Slogan (US) Have it your way--Burger King Advertising Slogan Advertising Slogan Probably the best lager in the world--Carlsberg Advertising Slogan (Denmark) I’d rather have a bowl of Coco Pops--Coco Pops Advertising Slogan It’s what your right arm’s for.--Courage Beer Advertising Slogan Be the first to know--CNN Advertising Slogan It keeps going, and going, and going...--Energizer Batteries Advertising Slogan Put a Tiger in Your Tank.--ESSO Gasoline Advertising Slogan (1964) The best a man can get.--Gillette Advertising Slogan The best tires in the world have Goodyear written all over them.--Goodyear Tires A