2003年度中国大陆电饭煲市场综述分析报告.pptVIP

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2003年度中国大陆电饭煲市场综述分析报告.ppt

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2003年度中国大陆电饭煲市场综述分析报告

* Copyright ? 2003-2004 HC Research All Rights Reserved. 2003年中国大陆电饭煲市场综述分析报告报告目录第一部分　导言·························································································································································P03 第二部分　中国大陆电饭煲市场概要···········································································································P08 第三部分　2003-2004年度电饭煲市场综合研究······················································································P14 　　第一章　2003-2004年中国大陆电饭煲市场发展背景分析··················································································P14 　　1.1　宏观经济发展状况简析································································································································P14 　　1.2　家电业发展状况简析····································································································································P21 　　第二章　市场总量与市场结构······························································································································P25 　　2.1　2003年中国大陆电饭煲市场产量状况分析·····························································································P25 　　2.2　中国大陆电饭煲产品城镇家庭保有率·········································································································P27 　　2.3　中国大陆电饭煲产品市场品牌结构····································································································P28 　　2.4　2002.01-2003.06 电饭煲主要城市品牌市场占有率(销售额) ······························································P29 　　2.5　2003年1-11月份国内电饭煲产品出口状况分析······················································································P38 　　2.6　产品技术结构分析········································································································································P43 　　第三章　品牌竞争静态分析···································································································································P45 　　3.1　重点企业概况··························