Unit 3 Advertising Marketing Process 经典广告学英语教材合集.ppt

Unit 3 Advertising Marketing Process;;Marketing;The marketing mix;a successful mix ;Market research ;;Meeting the needs of key audiences ;Marketing analysis;SWOT analysis ;Marketing plan ; 1. Product;Product;The phases of a product life cycle ; Product (consideration factors);;Insert ex. 6.14, p. 193 World’s most valuable brands Position = 2.9” horizontal, 1.5” vertical Size = 5.7” WIDE Resolution = 300 dpi; 2. Place ; Place (considerations);3. Price; Price (considerations);4. Promotion; Promotion (considerations);;4Ps 4Cs;4Ps 4Cs;Product- Consumer;Price- Cost;Place- Convenience;Promotion- Communication;Extended Marketing Mix;Booms Bithner;The Marketing Mix;The Marketing Mix;Price;Price;Product;Product;Promotion;Promotion;Place;Place;People;People;Process;Process;Physical Environment;Physical Environment;The Marketing Mix;Corporate Goal Marketing Strategy;;;Corporate Goal →Marketing Strategy→;;Greasy, salty, junk foodstuffs;McShit, McMurder, McDeath ;Exercises;