Unit 3 A Company Prospectus 大学英语 教程文件.ppt

;;Section I Listening and Conversation;Part I Leading in;1. Pre-class Work ;Practice;Part II Putting in use;2. Offering more examples;Sample 1 ;Dongfang Company Business: Marketing of machine tools Location: Shanghai, China Employees: 42 Established: May 1990 Capitalization: 18 000 000 yuan ;3. Acting out and comments ;Part III Further Practice ;1. Practicing and Furthering ; 2. Listening and completing ;3. Responding ;The script for the dialogue ;Part IV Aptitude Test and Guidance ;1. Judge after you listen;2. Respond after you listen;3. Read after you listen ;4. Self-assessment and Teacher’s Guidance ;5. Assignment ;;Section II Reading Comprehension;Part I Leading in;2. Warming up for the new class;Part IIComprehension and Practicing;1. Checking and Explaining ;Possible difficult words ;(Pare. 2) That made him one of the highest-priced online DVD retailer, but by concentrating on service and surfing the surge in DVD sales, he kept growing despite the markdowns by powerful companies like A, DVDExpress and R. 这使它的价格仍然是网上零售商的最高价之一。但他在DVD销售中致力于改善服从，随价格上下波动能随机应变。因此，尽管Amazon、DVDExpress 和Reel等实力强大的公司一再压价，里克斯的公司仍能不断发展。 That stands for he reduced price to 30 percent off retail in the previous sentence. Kept growing means “continue to grow”. Despite is a preposition meaning ”in spite of”. Example: The volunteers kept working hard despite a few raindrops and dark clouds overhead. ;(Pare. 4)This tactic, also called dynamic pricing, has long been accepted in retail stores. 此项策略又称为动态价格，在零售商店已经沿用很久了。 Long here is an adverb, meaning “for a long time”. The past participle phrase also called dynamic pricing is used here to introduce an appositive to tactic. Example: Secondhand smoke, also called environmental tobacco smoke, is the smoke that is breathed out by a smoker. (Para.5) Such add-ons allowed businesses raise prices while placing blame on someone else – in this case, energy suppliers. 此种加价办法既能使商家提高价格，又可让别人—这里指能源供应商—代其受过。