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吉林财经MKT110作业
South Beautys new vegetarian products
Student number
Student name
Date 2010-12-15
Introduction
Southbeauty initiated in 2000, the headquarters is located at Beijing, was China most has the international dining service management group which the development potential, was worth trusting. since was established, Southbeauty follows is innovating, the development, the personal status and the health enterprise core spirit, pursues the brand unceasingly the innovation and the breakthrough, from the country trade first dining room to Beijing, Shanghai, Tianjin, Chengdu, Shenzhen, Suzhou, Qingdao, Shenyang and so on more than 50 shops, from service commercial outstanding person, political circle important people to 2008 Beijing Olympic Games conference site, 2010 Shanghai World Expo After ten year healthy development, Southbeauty already became China most to have one of development
Market potential
At present China has each kind of lodging enterprise nearly 300,000, dining enterprise nearly 4,500,000, the year retail turnover amounts to 1,540, 400,000,000 Yuan. Under the domestic tourist market continuous prosperity and the international significant activity conducts and so on factors to lead unceasingly, the hotel already passes through becomes the trade capital, the real estate, the transnational hotel group and individual investors new favorite for investors. Statistics indicated that the national only newly built hotel reaches above 1500 every year, total investment more than 4000 hundred million Yuan.2011 Chinese Dining Market trend Observational study Estimate reportthe data demonstrated: in 2009 the domestic food and beverage industry retail turnover approximately is 1,800,000,000,000 Yuan, grows 16.8% compared to the same period. And, in January the food and beverage industry retail turnover 162,560,000,000 Yuan, grows 21.6%. Afterward although the rate of in
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