hsyd公司营销人员激励机制分析-analysis on incentive mechanism of marketing staff in hsyd company.docx

AbstractSince January 7, 2009, when the 3G licenses were granted, competition between the three operators of the telecommunications industry has become increasingly fierce. As the largest telecom company, whether being able to take advantage of its advantage and create more, capture a greater proportion in the new century communication market, like most company, China Mobile needs a number of highly qualified personnel to support its development. As one of the most central human resources, marketing staff will be more worthy of attention and cultivation. Technology, capital can be introduced, while the talent is difficult to copy. It is a problem that how to take effective measures to improve current staff enthusiasm so that they can play to their initiative and creativity.So far, The HSYD is still lack of scientific and effective marketing staff incentives. In this paper, the classic motivation theory and research will firstly be reviewed and the company’s situation will be analyzed. After introducing the nature and characteristic of the communications marketers, combined with common marketing incentive theory, incentives for this company will be summed up. Next, through stratified analysis for HSYD corporation, questionnaire and depth interview to recognize existing incentive system of the different level marketing staff were used to provide better ideas for improving the incentive system. And ultimately change the situation than incentive mechanism is single, structure is decentralized, incentive effects are poor, establish an incentive system fit for the needs of marketing personnel to mobilize their enthusiasm and lay the base of the company’s human resource.This paper mainly studied the incentive system of HSYD corporate’s marketing staff , it is of great significance to inspire enthusiasm, initiative and creativity of the company’s marketing staff. At the same time as a reference, it also give some other companies some reference.Key words: MarketerIncentive m