h制药公司口服降糖药的药店市场营销策略分析-analysis of pharmacy marketing strategy of oral hypoglycemic drugs in h pharmaceutical company.docx
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h制药公司口服降糖药的药店市场营销策略分析-analysis of pharmacy marketing strategy of oral hypoglycemic drugs in h pharmaceutical company
Drugmakersarecompared,nottomentioneveninmanymultinationalpharmaceuticalpredators,Germany,Bayer,GlaxoSmithKline,NovoNordiskandsoonarefullyengaged,closecombatdiabetesmarkettocompete,survive,seekwasthedevelopment,introductionandimplementationofeffectivemarketingstrategywhichbecametheHthegreatestchallengefacingthepharmaceuticalcompanies.BasedontheIpracticalworkofHpharmaceuticalcompaniesinthepharmaceuticalindustry,understandingintegratedapplicationoftheoreticalknowledgelearnedinmarketingtoHtypesofdiabetespharmaceuticalcompaniesoperatingrealityasbackground,analysisofpharmaceuticalcompaniesoutsideHthecompetitiveenvironment;summarizedthediabetesmarket,industrycharacteristicsandtrends,summarizestheevolutionofdiabetes,thepatternofmarketcompetitionandcompetitivemanufacturersmarketpractices,analyzedthecourseofdiabeticpatientsatdifferentstagesofconsumersinbehaviorcharacteristics;combingtheHpharmaceuticalcompaniesMarketingsituationandmarketingproblems;conductSWOTanalysisofthebasis,throughmarketsegmentationisproposedforthespeciesHdiabetespharmacypharmaceuticalcompaniesmarketingstrategy;basedpharmaceuticalcompanyHtodeterminetheproductstrategies,pricingstrategies,channelstrategy,marketingstrategy,restructuringofthemarketingteam,implementingamarketingstrategytargetedpharmacies,openingupapowerfulcompetitorsnotpayenoughattentiontonewmarkets,expandingsales,haswonthetrustofpatientswithdiabetes.Hpharmaceuticalcompaniesalsoseektolife,findingadevelopment,accesstorespected.Keyword:VarietiesDiabetes,PharmacyMarket,MarketingStrategy目录第一章绪论.................................................................................................................11.1研究背景............................................................................................................11.2研究的目的意义................................................................................................21.3研究的方法思路................................................................................................2第二章H制药公司的现状和问题分析42.
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