进城女工消费行为的转变及困境问题研究 -以南京市s工厂为个案-research on the transformation and dilemma of women workers consumption behavior in cities - a case study of s factory in nanjing city.docx

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2018-05-29 发布于上海
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进城女工消费行为的转变及困境问题研究 -以南京市s工厂为个案-research on the transformation and dilemma of women workers consumption behavior in cities - a case study of s factory in nanjing city.docx

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进城女工消费行为的转变及困境问题研究 -以南京市s工厂为个案-research on the transformation and dilemma of women workers consumption behavior in cities - a case study of s factory in nanjing city

Astudyonthetransformationoftheconsumptionbehavioroffemaleworkersincitiesanditspredicament-SplantinNanjingcityasacaseAbstractSincetheendoflastcentury,ourcountryhadenteredtheperiodofsocialtransformation.Inthiseraofdramaticchangesinthemacrobackground,microscopiclevelwillinevitablyoccurgreatchangesinsociallife,thedailylifeofpeople,ideas,andsoonwillchange.Fromthemannerstothecodeofconduct,valueorientation,theinfluenceofsocialchangeiseverywhere.Socialchangethroughitsspecialwaytoeverycornerofsociety,theimpactandthiskindofdramaticimpactbringsaseriesofproblems.AccordingtothestatecouncilandtheCPCcentralcommitteeissuednationalnewurbanizationplanning(2014-2020),showedthatinthenextfewyearstherewillbehundredsofmillionsofruralresidentsmovetocities,isexpectedtopermanentpopulationurbanizationratewillreach60%in2020.Soinsocialchangeincitylifeofruralresidentsinthestudyofthisgroupisaresearchvalue.Economyinthevastruralmigrantworkers,womenmigrantworkersbecameindependent,itbringsnotonlymakewomentobecomeahugeconsumptionofresources,moreimportantisthatshedominatedthedailyconsumptionofthehugeNumbersoffamilies,theirconsumptionideaareveryrepresentative.Sotheconsumptionideaofwomenmigrantworkerstostudytheshapeofits,urbanadaptationformigrantworkers,tosolvetheproblemofthecity,fortheimplementationofChinasurbanization,modernizationhasimportantpracticalsignificance.ThisarticlefirstthroughthesurveyofnanjingSfactory,findthattheconsumptionofthenewgenerationfemalemigrantworkersfromruraltourbanthechangeofexternalenvironment,andsocialchangeincities,theirconsumptionbehavioralsosomechangesin:consumerplacefromruraltourban,nexttothesmallnightmarketfromthefactorytothechangesintheshoppingmall;Consumptionpatternsfromtheoriginaltothestoretobuytorelyononlineshopping;Increasingbrandconsumption;Consumptionofawarenessofsubjectivity;High-techproducts-mobilephoneconsumptionincreasing,etc.Thesechanges.Theauthorthroughthetransformationandshapingoftheconsumptionbehavioroftheinvestigationandstudyofwomenmigrantworkersfoundconsu