企业管理双语教案.ppt

2013- 2014学年第1学期课程名称: 企业管理学(双语教学); 1. The importance for learning “Essentials of Entrepreneurship(企业家精神) and Small Business(企业) Management(管理)”. 学习本课程的重要性主要体现在如下2点：; 1.2 After finishing this course, you will have a basic understanding of business functions(企业的职能). And it could help you to manage your enterprise in the future. ; 2. Main contents of this course（本课程的主要内容）:;Section II Building the business plan: beginning considerations 1. Strategic management (战略管理)and the entrepreneur(企业家) 2. Conducting a feasibility analysis and crafting a winning business plan(进行可行性分析并打造一个成功的商业计划) 3. Forms of business ownership and franchising(公司所有制形式及特许经营) ;Section I The challenges of entrepreneurship(第一部分 企业家精神的挑战) Chapter 1 The foundations of entrepreneurship(第一章:企业家精神的基础) Learning objectives(学习目标) Upon completion of this chapter, you will be able to: 1. Understand what an entrepreneur is. 2. Understand what the entrepreneurial profile(性格特点) tend to exhibit. ;3. Explain the forces that are driving the growth of entrepreneurship. 4. Describe the important role small businesses play in our nation’s economy. 5. Describe the nine deadly mistakes of entrepreneurship and explain how to avoid them. 6. Explain how entrepreneurs can avoid becoming another failure statistic.; 1.The world of the entrepreneur 1.1 Entrepreneurial activity across globe(下图中横轴表示世界各国, 纵轴表示各国的小型企业创业者人数)  ; 1.2 导致企业家增加的原因之一: According to the textbook(P2), the downsizing( 裁减员工人数) has destroyed the long-standing notion of job security in large corporations(大型公司), and the flurry of “pink slips” has spawned a new population of entrepreneurs: castoffs from large corporations with solid management experience and many productive years left before retirement. Also more and more young people see entrepreneurship as the ideal way to create their own job security and success. Why the corporations reduce their employees ?