艺术的设计专业英语Unit 11 13 Things You Need to Know.pptxVIP

Unit 11 13 Things You Need to Know aboutBook Design Book design is a specialty within the field of graphic design, in the same way that packaging design, or the design of signs are specialties. What this means is that there are a lot of conventions, a vocabulary and a set of practices that underlie most professional book design. After all, we don’t want anything getting in the way of your communication with your readers. You’ve got a message for them, a story to tell, or ideas to spread. That’s what’s important. So here are things you should know about book design. 1． Book design is usually typographic design, since most books consist almost completely of type. Learning typography takes time, practice and familiarity with the tools of design. 2． The conventions of book publishing and design have been established over hundreds of years, often in response to new technologies used for the production of books, and are the single biggest influence on book design. 3． People have expectations about what books should look like, and going against those expectations can cost you in legibility, readability and, eventually, in readership. 4． Readability itself is the biggest concern of book designers, and if you get this right the rest of your design is likely to fall into place. 5． Using high quality fonts by itself will solve a number of the problems that occur in book design. There’s no bigger decision you make in designing a book than picking the body typeface. A book by its nature is a long reading experience, and we want our books to be as easy to read as possible while communicating the author’s intent. The accumulated expectations of 500 years of book readers also come into play. Books are pretty conventional objects, after all. Some fonts really lend themselves to book design while others, which look good in a brochure or on a business card or billboard, make odd, unreadable books. Any idiosyncrasy in the type design will be magnified by the repetition of 100,000 wo