艺术的设计专业英语Unit 4 What Designers need to Know.pptxVIP

Unit 4 What Designers need to Know;Designers need to master a wide variety of skills and concepts. What follows is an overview of the seven categories of investigation you can find in most design programs. Not every category is taught in every undergraduate curriculum-the time is just too short.;Perception, visual organization, aesthetics;Form and structure analyzes positive and negative forms. Form analysis examines how two- and three-dimensional forms create a feeling of space. Structure and system consider various ways to create order in space. For example, grid system is one way to create a sense of harmony and order. Visual phenomena explores the intuitive response of the audience to form, color and texture. Composition and visual framing involves deciding what to include in an image and how elements of an image contrast with one another. Visual abstraction identifies the key features of an object and simplifies them. Unity of form looks at relationships among design elements, such as proportion, scale, symmetry and contrast.;Visualizing techniques;Blending ideas and production techniques;Message and content;History and criticism;Design theory;Exercises;Vocabulary