新视野第二版读写教程3-教案unit2.docx

学 科基础英语Ⅳ教 材《新视野英语教程3》课 题Unit 2课 型New class教 法讲授法 练习法教学目标1、掌握本单元教学中规定的单词和词组，2、掌握 “react to”, “stay in”等结构在句子中的用法，3、掌握本单元教学中规定的听力能力及口语交际能力。教学重点1、重点：New words and Expressions2、难点：Listening and Speaking 教学过程主?要?教?学?内?容Section A AdvertisingⅠ ObjectiveTopic: Advertising?Text: AdvertisingⅡ Time Arrangement ? About two periods of class will be used for the analysis and discussion of the passage itself.Ⅲ Related Information?Introduction to the Topic?Since ancient Greece, people have different points of view about advertising. Some regard ads as deceptive, while others see it as a useful tool for information. Perhaps it is because ads are used for just about anything one could imagine. Read on and explore your own feelings about advertising.? Preview Questions(1) What are the merits of advertisements?(2) What are the demerits of advertisement?Ⅳ Emphasized Pointsadvertising: n. 广告业的工作 让我们开展一个广告宣传活动来促销我们的新产品。- Let us launch an advertising campaign to promote the sale of our new products.e.g. -Advertising is one of the biggest businesses in America. 广告是美国最大的行业之一。 extended words: advertise, advertiser, advertisement leaf through: 匆匆翻阅（书、杂志等） e.g. -Waiting to see the doctor, he leafed through some old magazines that were kept in the waiting room. 在等医生看病时，他翻阅侯诊室的旧杂志。 -leaf through a detective story匆匆翻阅一本侦探小说 commercials: n. 商业广告 e.g. -We are looking for examples of distortions and falsehoods in television commercials. 我们在寻找电视广告里歪曲事实和弄虚作假的例子。 1. 连续剧经常被商业广告打断。 -Sitcoms are often interrupted by commercials. 2. 小孩子通常很喜欢商业广告。 -Children usually like to watch commercials. a mass of: 许多，大量 1. 她的花园种满了花。Her garden is a mass of flowers.2. 大团冷空气正在南移。- A mass of cold air is moving south.e.g. -a great mass of buildings 一大群建筑物 respond to: 对……作出反应 1. 你对新出台的政策怎么看？How do you respond to the new policy? 2. 她对这个消息作何反应？ How did she respond to the news? e.g. - She responded to the news with great joy. 听到这消息她异常兴奋。 show business: 娱乐性行业 - She is in show business. 她从事娱乐性行业。e.g. - Chaplin was m