隆平高科种业市场营销管理优化分析-optimization analysis of marketing management in longping high-tech seed industry.docxVIP

pinghigh-techmacroenvironment，seedindustrypotterfivemodelanalysisandSWOTanalysiscomeafterit，whichletusclearaboutthecurrentinternaloflongpinghigh-techandknowitsownadvantagesanddisadvantagesinexternalenvironment.Afterthat，thoughanalyzingtherelateddataoflongpinghigh-tech，thispaperintroducespartofLongpingHigh-tech’smarketingstrategyelaboratelywhichneedstobeimproved.Finally，thispaperputupwithfeasiblecountermeasureandthesuggestionandprovidemethodstocarryoutmarketingmanagementanddealwithspecificmatters，hopingtoprovideguidesfortheoptimizationofLongpinghigh-techmarketingmanagementinthefutureandguidethedevelopmentofseedindustryinChina.KeyWords：LongpingHi-tech；seedindustry；marketingmanagement目录第1章绪论...............................................................................................................11.1论文选题的背景.............................................................................................11.2论文选题的目的.............................................................................................21.3论文选题的意义.............................................................................................21.4研究的内容与框架.........................................................................................31.5研究思路和方法.............................................................................................41.6论文的拟创新之处及不足.............................................................................5第2章营销管理的理论基础...................................................................................62.1营销环境概述.................................................................................................62.2营销管理理论概述.........................................................................................64Ps、4Cs和4Rs理论74Ps理论74Cs理论84Rs理论9第3章隆平高科种业营销环境分析.......................................................................113.1隆平高科种业发展现状...............................................................................113.2隆平高科种业宏观营销环境分析...............................................