伦敦奥运会报道与国家形象塑造———以《人民日报》 《中国体育报》报道为例-london olympic games report and national image - building —— taking the reports of peoples daily and china sports daily as an example.docxVIP

目录1、前言...........................................................................................................................................................11.1选题依据............................................................................................................................................11.2文献综述............................................................................................................................................11.2.1国家形象塑造的研究........................................................................................................21.2.2媒介报道与国家形象的研究...........................................................................................31.2.3奥运会报道与国家形象的研究......................................................................................42、研究对象与方法.................................................................................................................................42.1研究对象............................................................................................................................................42.1.1研究对象...............................................................................................................................42.1.2报道样本选择的理由........................................................................................................42.1.3分析单位的确定.................................................................................................................52.2研究方法............................................................................................................................................52.2.1文献资料法...........................................................................................................................52.2.2内容分析法...........................................................................................................................52.2.3案例研究法..................................................................................................................