旅游目的地形象构建模式研究——以屯溪老街为例-study on the construction model of tourism destination image - taking tunxi old street as an example.docxVIP
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旅游目的地形象构建模式研究——以屯溪老街为例-study on the construction model of tourism destination image - taking tunxi old street as an example
which mainly elaborates what the theory rests on, the related concept, and simply analyzes the related essential factor which involves to the traveling destination image construction process.The third part is the traveling destination image construction pattern analysis. This chapter contains two parts: First, carries on the elaboration to the former three big traveling destination image construction pattern; Second, performs the conformity these three big construction pattern, obtains the traveling destination image construction strategy pattern.The final part is the traveling destination image construction pattern in the TunXi Streets preliminary utilization, to solve the TunXi Street tourist degree of satisfaction not high problem and to remold the TunXi Street traveling destination image, finally draws this article conclusion.Keywords: tourism destination;image construction;mode目录摘要 ........................................................... I第一章 引言 ..................................................... 1一、本文研究背景及意义 ..........................................1二、国内外旅游目的地形象构建研究综述 ............................3三、可能的创新点及研究方法、框架 ................................8第二章 旅游目的地形象构建基础分析 ................................ 11一、相关基础理论 ...............................................11二、相关概念及比较 .............................................13三、旅游目的地形象构建相关要素分析 .............................14第三章 旅游目的地形象构建模式 .................................... 22一、旅游目的地形象构建传统模式 .................................22二、旅游目的地形象构建战略化模式 ...............................30第四章 屯溪老街形象构建模式研究 .................................. 35一、形象识别 ...................................................35二、形象传播 ...................................................40三、游客满意度 .................................................41结语 .......................................................... 44一、本论文的主要结论 ...........................................44二、论文的不足及今后研究方向 ...................................45参考文献 .........................................
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