bec中级真题集分析.pptVIP

真题集 B2T2 Reference: prompt service, safety, clean and comfortable seats, well-trained driver, well-maintained appearance of taxis 24 hour service: late flight/departure/arrival of clients, conferences/meetings, work overnight/overtime, international business/ trade Long distance: airport far from the company, urgent business trip to nearby city 修改版Proposal on the Selection of Taxi Firm Introduction Upon request of Mr. Smith, the line manager, I am submitting the following proposal on the selection of Taxi Firm. Findings After comparing the two taxi firms, the following findings are made: Firstly, a number of good references for Telecars are available about their quality service, zero accident record and commitment to customers. They also provide 24-hour service which is much needed by us especially for picking up the late arrival of foreign customers. On the other hand, Streetlight Cabs is a brand new company and thus no reference can be found for them. They provide long distance transport which is important to us due to the need for urgent trips to nearby cities. However, they dont have a web site and so internet booking service is not available. Conclusion Telecars is able to offer better service to us. Recommendation It is recommended that Telecars is more suitable for the need of our company because of its reliability, good references and convenient services. B2T3修改版Report on Effectiveness of Different Advertising Methods Introduction The objective of this report is to evaluate different advertising methods Norlec is currently using. Findings The key findings are summarized as below. Direct mails have proved ineffective as few people read them. The number of prospective customers who learn about Norlec from its web site is likely to increase due to the new links to some wholesalers web sites. Advertisements in magazines especially in the specialized ones are very effective. For this reason, more magazines should be included/covered in our advertis