国际营销14版期末复习资料.docVIP

1. SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions 2. Culture (1) is the sum of the value, rituals, symbols, beliefs, and through processes that are learned and shared by a group of people ,then transmitted from generation to generation. (2) Is the human made part of human environment-the sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society. 3. Marketing research is traditionally defined as the systematic gathering ,recording ,and analyzing of data to provide information useful to marketing decision making. 4. Green marketing is term used to identify concern with the environmental consequence of a variety of marketing activities. 5. Distribution process includes the physical handling and distribution of goods ,the passage of ownership(title),and the buying and selling negotiation between producers and middlemen and between middlemen and customers. 6. Planning process is a systematized way of relating to the future. It is an attempt to manage the effects of external ,uncontrollable factors on the firms strengths ,weaknesses , objectives ,and goals ,toattain a desired end. 7. International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. 1、What are the four distinguished features of Japanese distribution ? (1) a structure dominated by many small middlemen dealing with many small retailers (2) channel control by manufactures (3) a business philosophy shaped a union culture (4) laws that protect the foundation of the system—the small retailer. 2、What are the five characteristics of a product innovation? (1) relative advantage (the perceived marginal value of the new product relative to the old ) (2) compatibility (its compatibility wit