冷藏冷冻部门陈列指导书9.ppt

北京超市人-陈列指导书 Index UHT Milk Carton Display Concept Objectives: To increase the Dept 15 sales by pushing the sales of the most important category- UHT Milk Concept: 1 UHT MILK Single pack box need to be displayed in the same area 2. Full Range of Box pack display on permanent podium 3. Single pack on normal shelf UHT Milk CARTON MILK Display Plan-o-gram * Cured Productscombine dish display vertically by type:cured poultry,cured pork,cured seafood,cured vegetable and combined dish. 加工制品及盆菜按不同品种垂直陈列：禽类，猪肉，海产品，腌菜及盆菜。 From up to down is small package to big. 从上到下，包装由小至大。 Implementation Rules Reference Photos Cured pork 猪肉 Cured poultry 禽类 Cured vegetable 腌菜 Combined dish 盆菜 Big Package 大包装 Small Package 小包装 * 1513 1514 Flour-made Bean Curd Average Linear: 11 elements Consumers Flow 2 element 1 element 1 elements 1 element 3.5 element Sweet Buns Salted Buns Flour Products Seasonal Items Chinese Snack Unboiled Bean Curd Cooked Bean Curd 0.4 element 0.1 element 2 element Soy Bean * Plan-o-gram * Flour-made is divided by 4 segments, bun(sweet and salt), flour products(such as noodle), Chinese cake and snacks,seasonal items(such as glutinous rice dumpling) 面点分为4种，包子(甜包，咸包)，面粉类制品(如面条)，中式糕点，季节性产品(如粽子)。 Bean cured is displayed by cooked bean curd, soybean, un-boiled bean curd. 豆制品可分为豆腐,豆浆,及其它豆制产品. From up to down is small to big package. 从上到下，包装由小至大. Implementation Rules Reference Photos Seasonal item 季节性产品 Chinese snack 中式糕点 * Bean cured 豆制品 Un-boiled bean curd 豆制产品 Soybean 豆浆 cooked bean curd 豆腐 Big Package 大包装 Small Package 小包装 Bun/Flour product 包子/面点 1515 Low Temperature Sausage Average Linear: 2 elements Consumers Flow 1 element Foreign Sausage 1 element Local Sausage * Plan-o-gram * Implementation Rules Reference Photos Low-Temperature sausage is divided by foreign and local sausage. 低温香肠分为西式香肠及本地香肠。 Inside the same type of sausage, displayed by flavor. 同一品种产品中在按口味陈列。 From up to down is small package to big. 从上到下，包装由小至大。 BY FLAVOR