毕业论文《浅析江苏外贸企业发展电子商务的现实障碍与对策》.docVIP

毕 业 论 文 题 目 浅析江苏外贸企业发展电子商务的现实障碍与对策 系 部 工 商 管 理 系 年 级 2008级 专 业 国 际 贸 易 实 务 学生姓名 学 号 指导老师 职称 副教授 二〇一一 年 五 月 目 录 摘要···················································(3) 关键词·················································(3) 一、江苏外贸企业电子商务发展现状·······················(3) （一）江苏外贸发展状况·································(3) （二）江苏外贸企业电子商务应用现状·····················(4) 二、江苏外贸企业发展电子商务的现实障碍·················(4) （一）认识不足·········································(4) （二）盲目地选择跟风····································(5) （三）外贸电子商务专业人才缺乏·························(5) （四）忽略网站建设和维护·······························(6) （五）电子商务应用环境不够安全·························(6) 三、进一步发展江苏外贸企业电子商务的对策···············(6) （一）进一步提高对发展电子商务必要性的认识·············(6) （二）选择正确的第三方电子商务平台·····················(7) （三）培养电子商务人才·································(7) （四）注重网站建设与后期维护···························(7) （五）完善我国外贸领域电子商务的法律建设···············(8) 结论···················································(9) 参考文献······································(10) 浅析江苏外贸企业发展电子商务的现实障碍与对策 【摘要】 进入新世纪以来，江苏外贸企业电子商务迅速发展。与此同时，江苏外贸企业发展电子商务也存在着对发展电子商务认识不足、盲目地选择跟风、缺乏电子商务人才等现实障碍。本文认为，江苏外贸企业只有进一步提高对发展电子商务必要性的认识，选择正确的第三方电子商务平台，大力培养电子商务人才，注重网站建设与后期维护，同时各级地方政府加强外贸领域电子商务的执法力度，才能最终实现电子商务运用的可持续发展。 【关键词】 外贸企业；电子商务；现实障碍；对策 【Abstract】 Into the new century, Jiangsu’s foreign trade e-business developed rapidly. Meanwhile, the development of Jiangsu’s foreign trade enterprises in developing e-business there are lack of knowledge and blindly choose to follow suit ,the lack of human resources and other practical obstacles to electronic business. This paper argues that only the foreign trade enterprises in Jiangsu to further enhance awareness of the need for the development of e-business, choosing the right third-part e-business platform, and vigorously develop e-business professionals, focusing on website construction and late