直销的问题（Direct selling）.docVIP

直销的问题（Direct selling） Disadvantages of direct selling Problems arising from direct selling Is direct selling really the trend of the future? Many had direct friends have had this experience: listen to someone about the bonus system, see product demonstration, or participate in some large meetings, found direct as paradise, such as land of idyllic beauty. Take a look at your reality, think about your dreams, and listen to the direct selling predecessors to describe the good life brought by direct selling, and put yourself into the direct marketing career. As a result, a small number of people succeeded. However, more people are in direct sales, and scarred. It is inevitable to engage in unfair companies. But why do many people who are engaged in good and good reputation get hurt? Direct selling is the product of the manufacturing era. In the manufacturing era, the demand for products is in short supply, and the product marketing is supply oriented. Good products and good marketing methods can lead the market. Direct marketing has many advantages for the manufacturing era, so direct marketing came into being and cooperated with the times. But times are different. Now product supply exceeds demand, product marketing has shifted from supply orientation to demand orientation. The future will be customer oriented. The disadvantages of direct marketing will make the direct marketing no longer adapt to the development of the times. Some people say: direct marketing is the biggest trend in the future.. Yes, the straight of direct marketing is the biggest marketing trend in the future. But the direct selling will cause many problems. There are two serious problems in traditional direct marketing: (1) traditional direct selling is guided by sales. Direct Selling Company should take care of distributors, not consumers. Every direct seller does the direct selling to make money. But in direct marketing, the only person who earns money is the middle and upper class of Pyramid, and